Small Business Workshop Series | Building a Personal Brand

Jen Dalton will deliver her Building a Personal Brand that Drives Your Business Growth program, which will cover the following areas:

• Understand why your personal brand matters
• Take a quick Reputation Assessment
• Discuss the digital landscape and what it means for CEOs
• How to build your thought leadership and break through the noise
• Focus on LinkedIn w/ case studies
• Assess everyone’s current digital footprint
• Craft a Visibility Strategy to Build Your Reputation

Jen has developed unique content based on her expertise as a Certified Personal Brand Strategist and her work with clients to date. Her program shares the latest on how critical it is for CEOs to manage their reputation and how understanding their current brand can position them to be more competitive in the market. Providing ways to assess their own knowledge and how to create thought leadership will help each of these leaders stand out and continue to be relevant in spite of changing markets and competition.

She has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist