Allison Shannon, SCMD is the President & CEO of 37 Media & Marketing Group; a full service, boutique marketing firm specializing in small business.

A Loudoun native, Allison attended Radford University and Virginia Tech pursing her BA in Marketing and Communications with concentrations in Public Relations and Spanish.

Allison earned the prestigious SCMD designation from the International Council of Shopping Centers in 2010 and was honored with multiple gold and silver MAXI awards during her tenure in shopping center management and marketing. Allison is credited with bringing numerous national retailers to NOVA shopping centers including American Girl to Tysons Corner Center.

Allison has been featured in every local news channel as well as national news outlets as a shopping center industry expert on stories from Metro and HOT lanes, transportation, new retailers, style segments, events and retail reports.