Don't get lost when marketing your business! Learn about the 360° approach to marketing which uses leverage, focus and balance to drive measurable results. This hands-on seminar will walk you through strategy and tactics for your promotional plan. So bring a laptop, tablet, or paper pad and get started on creating your road map. In a collaborative environment, Karen Smith will explain: - The Marketing Ps: understand how critical each one is to your business success and how they are interconnected - Target Market / Persona: keep on course by recognizing that not everybody is your target