Loudoun Nonprofit Academy: Building a Wills and Bequests Program for Your Nonprofit
Eighty percent of all U.S. charity is from households—a walloping number that outpaces gifts from private foundations (15%) and businesses (5%).
Included in that 80% is gifts made through wills. Many nonprofit leaders feel they must be experts in all forms of planned giving to encourage such gifts from their donors. In fact, the secret is just asking.
Building a Wills and Bequest program explores ways you can build a program that will attract your donors to your mission with a final gift, often of high impact and generosity.