Beyond the Ask: Building Year-Round Engagement on Social Media

Most nonprofits rely on social media to promote fundraising campaigns, events, and volunteer opportunities—but what happens in between? If you’re only showing up when you need something, you’re missing a crucial opportunity to strengthen your brand, deepen community relationships, and turn passive followers into lifelong supporters.
Join us for an interactive, hands-on workshop designed to help your nonprofit maximize engagement during the “downtime” between major initiatives. We’ll explore creative ways to tell your story, amplify your impact, and make your supporters feel like an integral part of your mission—not just when you’re asking for donations, but all year long.

You’ll learn:
✅ How to build a content strategy that keeps your audience engaged, even when you’re not fundraising
✅ What types of stories, visuals, and posts work best to reinforce your brand and increase visibility
✅ How to use social media to create a two-way relationship with your supporters—so they feel valued, not just solicited
✅ Practical tools and real-world nonprofit examples that turn your social media presence into a source of inspiration, connection, and action
Whether you’re a marketing pro or just getting started, this session will equip you with fresh ideas and tangible strategies to keep your nonprofit top-of-mind in a crowded digital space.
Hosted by the Community Foundation for Loudoun and Northern Fauquier Counties in partnership with the Loudoun Chamber of Commerce.
Are you ready to make social media work for you—not just when you need something, but all the time? Secure your spot today!

Brian Tinsman – Workshop Speaker
 
Brian Tinsman is a marketing strategist and storytelling expert with a track record of elevating brands across industries, from professional sports to local government and mission-driven nonprofits. As the former lead storyteller for the Washington Commanders, Brian played a key role in engaging millions of fans across digital platforms, through the team's turbulent past. Since then, he has translated that expertise into helping organizations of all sizes build meaningful relationships with their audiences—whether they’re rallying a fanbase, mobilizing a community, or inspiring donors and volunteers to take action.
 
As the founder of POUNCE Solutions, Brian helps nonprofits, education foundations, and community organizations craft compelling narratives, increase visibility, and strengthen engagement. POUNCE Solutions was recently named the Loudoun Chamber’s 2024 Virtual Small Business of the Year, a testament to its innovative approach in helping clients connect in an increasingly noisy world.
 
In this interactive workshop, Brian will share insights from his experience and offer practical strategies to turn social media into a powerful storytelling and community-building tool.