Many business owners soured on social media once they discovered it wasn’t “the answer” in building their business. Social media is still a powerful free platform that can grow your business if you use it correctly and temper expectations. Learn some simple ways to use any social media platform to enhance authority, build reputation and drive sales.

Lisa Karl brings 25 years of writing, research and marketing experience to developing social strategies for small business that work. Lisa is an active member of the Loudoun Chamber of Commerce and volunteers at Loudoun Interfaith Relief, Loudoun County’s largest food pantry.